How to Get Your First 100 Sales (on Etsy)

John Nguyen
4 min readSep 19, 2023

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Starting an Etsy shop can be a challenging endeavor, especially when it comes to getting those crucial first 100 sales. But fear not, because in this article, we will share valuable tips and strategies to help you reach that milestone and even surpass it. With these insights, you can build a thriving Etsy business that generates consistent revenue. Let’s dive right in!

Screenshot by Heyetsy.com

Step 1: Get Your First 10 Sales

Before you can reach 100 sales, it’s important to focus on getting your first 10 sales.

This initial phase is different from the subsequent 90 because potential customers often hesitate to be the first buyers from a newly opened shop.

To overcome this obstacle, leverage your network of friends and family. Reach out to them and ask if they would be interested in purchasing your products.

This approach serves multiple purposes: it helps you practice your selling skills, validates your idea, and provides a safe environment for gathering honest feedback.

Step 2: Ensure Your Shop Doesn’t Look Abandoned

In order to build trust with potential customers, it’s essential that your Etsy shop doesn’t appear abandoned.

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Customers tend to be wary of shops that don’t seem active, fearing that their orders might not be fulfilled.

To combat this, maintain an active social media presence by regularly posting on platforms like Instagram or TikTok.

Additionally, ensure your shop has a sufficient number of listings.

While you don’t need hundreds right away, having around 10 listings is a solid starting point. This demonstrates that your shop is serious and offers a variety of products for customers to choose from.

Step 3: Encourage Reviews

Reviews play a crucial role in building trust with potential customers. Before making a purchase, people often search for proof that others have been satisfied with your products.

To encourage reviews, you can employ tactics such as hosting review raffles. Although the technical legality of this approach on Etsy is unclear, you can offer an incentive for customers to leave a review, such as the chance to win store credit.

Another effective strategy is to provide freebies with each order. This not only delights customers but also increases the likelihood of them leaving a positive review.

…Additionally, pay attention to the packaging and presentation of your products.

Take the time to package orders with care and consider adding personal touches, like handwritten thank-you notes. These small gestures can go a long way in creating a positive customer experience and generating favorable reviews.

Screenshot by Heyetsy.com

Step 4: Focus on Your Product

Ultimately, the success of your Etsy shop hinges on the quality and appeal of your products.

In a competitive marketplace, you need to give customers a reason to choose your products over those offered by more established sellers. Consider what sets your products apart from the competition and make improvements based on customer feedback. Whether it’s the fragrances, packaging, or pricing, strive to provide value that exceeds customer expectations.

Remember, your business is an exchange of value, and you want to ensure customers feel they are receiving fair value for their money.

The Path to Success

It’s important to acknowledge that growing an Etsy business takes time and effort.

In the beginning, progress might not be as rapid as you anticipated, and it’s easy to become discouraged.

However, it’s crucial to persevere and keep experimenting and improving until you find a strategy that works.

Progress in building your Etsy business is not linear; it follows an exponential curve.

The first 100 sales are undoubtedly the hardest, but once you surpass that milestone, each subsequent milestone becomes easier to achieve.

getting your first 100 sales on Etsy requires persistence, strategy, and a focus on providing value to your customers. By following the steps outlined in this article, you can overcome the initial challenges and lay the foundation for a successful Etsy business. Remember to leverage your network, maintain an active and trustworthy shop, encourage reviews, and continuously improve your products. With dedication and the right approach, your Etsy shop can flourish and generate the revenue and success you desire.

Have you found these tips helpful for getting your first 100 sales on Etsy? Head over to the comments section below and share your thoughts and experiences!
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John Nguyen
John Nguyen

Written by John Nguyen

With 6 years of Etsy sales experience, I'm here to share all I've learned #EtsyExpert Get our free Digital Product https://johnguyen.gumroad.com

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