How I Get 50,000+ Visits Per Month On Etsy

A Comprehensive Guide to Driving Organic Traffic to Your Etsy Shop

In the competitive world of Etsy, where thousands of sellers are vying for the attention of buyers, driving traffic to your shop can make or break your success. Dylan Jarris, a seasoned Etsy seller with over six years of experience and $1.25 million in sales, shares her secrets to getting more than 50,000 visits per month to her Etsy shop without relying on Etsy ads.

In this article, we’ll dive into her strategies and tips for increasing organic traffic and sales.

Why Organic Traffic Matters

Before we get into the specifics, let’s address why organic traffic is essential for your Etsy shop. While Etsy ads can be a convenient way to attract visitors, they can eat into your profits quickly.

Dylan’s experience shows that Etsy ads accounted for only two percent of her shop’s visits while costing her a significant portion of her revenue. So, how can you bring visitors to your shop without breaking the bank?

Pinterest: The Organic Traffic Powerhouse

Dylan attributes a substantial portion of her Etsy shop’s success to Pinterest. Without spending a dime on Pinterest ads, she managed to drive a whopping 104,000 visitors to her shop through the platform. Here’s how you can replicate her Pinterest strategy:

1. Create a Business Pinterest Account: This type of account provides you with analytics and insights to track your performance and improve your strategies.
2. Analyze Your Analytics: Regularly review your Pinterest analytics to understand what’s working and what isn’t. This data-driven approach will help you refine your Pinterest marketing strategy over time.
3. Pin Your Products: Create visually appealing pins for your products and link them to your Etsy listings. Make sure to use relevant keywords in your pin descriptions.
4. Utilize Long-Tail Keywords: Long-tail keywords are essential for effective SEO. Understand your target audience and think about how they search for products like yours. Incorporate these keywords into your product titles, descriptions, and tags.
5. Engage and Repin: Engage with the Pinterest community by repinning, liking, and commenting on pins related to your niche. This can help increase your visibility on the platform.

You can explore Pinterest analytics further by using the SortPin tool. Check it out here to view detailed statistics and insights on Pinterest.

Optimizing Your Etsy Shop for Search Engines

To maximize organic traffic from search engines, such as Google, you need to optimize your Etsy shop’s SEO. Here’s what you need to focus on:

1. Great SEO Titles and Descriptions: Craft compelling titles and descriptions for your listings, using relevant keywords that potential customers might search for.
2. High-Quality Photos: Invest in high-quality product images that grab shoppers’ attention. Remember, the photo is often the first thing they notice.
3. Know Your Customer: Understand your target audience’s behavior, preferences, and search habits. This insight will help you tailor your listings for better search visibility.

Leverage Etsy’s Off-Site Ads

If your shop consistently performs well and generates over $10,000 in revenue, you’ll be automatically enrolled in Etsy’s off-site ads program. While you have no control over whether your products appear in these ads, you can take advantage of this feature by offering products that are in high demand and align with popular search terms.

Driving Traffic from Social Media

In addition to Pinterest, you can use other social media platforms like Instagram, Facebook, and TikTok to drive traffic to your Etsy shop. However, Dylan emphasizes that Pinterest stands out due to its user behavior.

Pinterest users are more inclined to click on external links, making it an ideal platform for Etsy sellers.

Remember, you don’t necessarily need to spend money on ads to succeed on social media. Dylan’s success is proof that organic strategies can yield fantastic results.

The Exclusive Insights

In her video, Dylan shares even more detailed tactics and strategies that she reserves for her students in her multi six-figure Etsy blueprint program. This additional information can take your Etsy business to the next level, so if you’re looking to join a community of like-minded sellers and learn from an experienced mentor, consider connecting with Dylan on Instagram and exploring her program.

You can reach out to her on Instagram at @dylanjarris to learn more and potentially join her program.

Head over to the comments section below and share your thoughts and experiences!
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