Photo by Bianca Ackermann on Unsplash

The Secret Behind the Success: Puzzle Keywords on Etsy

John Nguyen

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Today I will talk about the Puzzle product and the key factors contributing to its success.

I searched around and found that this keyword not only relates to one type of product but also fits many different types of products.

A place that focuses on the specific needs of parents. I also realized that parents buy a lot of stuff for their children.

Data from checketsy shows that the conversion rate for the keyword “Puzzle kids” reaches 4.24%

Screenshot by Author

This is a great number compared to the average rate of only about 1–3% that I have experienced in the process of selling on Etsy.

Surely you will feel just like I do

Unveiling the Market Potential

Also, with a conversion rate higher than average, selling puzzle products is clearly easy and promising.

I think this means that I can easily get orders if I have interesting and appealing products.

Often, I just need to improve a previously successful product and I can easily get those initial orders.

Even though I can’t predict long-term trends, currently, puzzle products on Etsy are emerging as a top candidate in parents’ shopping carts.

Parents’ Shopping Psychology

Photo by Clem Onojeghuo on Unsplash

According to psychology, parents are very willing to invest in products that are beneficial for their children’s development.

I had to search through many articles on Google to be sure of this.

And it’s true!

My own mother was the same; she loved me unconditionally and wanted me to have a well-rounded life, even though my family was very poor at that time.

For me, having a gaming console at home was a luxury, yet she still bought one for me just because she loved me so much.

I can never forget that!

Back to the product we are analyzing

The average price of 37 USD for puzzle products is not a significant barrier.

I browsed around and found that the production cost ranges from 7–16 USD, so selling this item definitely brings an attractive profit margin for retailers.

If this story is logical, I could earn at least about 40% profit after deducting costs.

That’s impressive too!

Statistics and Trends

Screenshot by Author
Screenshot by Author

Sorry for having to cut the photo into 2 parts

Once I accidentally cut it, I got too lazy to merge it back… lol

As the photo above shows us, Heyetsy Tool, the majority of the products on the front page are new items created in the past few months

…but have already achieved impressive sales.

I noticed the “popular now” label appearing on many products,

Do you know why?

This signals a promising future, where these items are very likely to become “best sellers” in the near future.

I think it might achieve that status in about a week

(long-time sellers will understand… hehe)

Conclusion

Today, you and I have discovered a toy that is not just for children; it also sells well on Etsy.

It is a useful educational tool that helps young children develop their thinking, creativity, and problem-solving skills.

With the psychology of parents in mind, this product presents a promising business opportunity for both of us.

You know, there is no reason why I cannot turn those small pieces into a future for my business career.

Hope this information is helpful to you!

About the author

I am John, selling products on Etsy, and I am also a writer.

I hope that my sharing can inspire you to have more motivation in your work.

My shares have achieved a high reading rate, so I can say that the experiences I share can definitely help you achieve similar results

Screenshot by Author
Screenshot by Author

Success comes from both big achievements and small contributions!

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John Nguyen
John Nguyen

Written by John Nguyen

With 6 years of Etsy sales experience, I'm here to share all I've learned #EtsyExpert Get our free Digital Product https://johnguyen.gumroad.com

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