Maximizing Pinterest’s Traffic Potential: Key Strategies in Focus

The faster you understand Pinterest is NOT:

“I’m just going to pin my shit and give me traffic now!!”

The faster you’ll start seeing results

Captured by Mitch Bozarth on Quora

Before you start pinning, it’s crucial to optimize your profile for maximum visibility.

• Profile Name: Utilize the limited 30-character space wisely by incorporating your name/business name and a keyword that succinctly describes your focus.
• Boards: Create boards around main keywords in your niche, ensuring board descriptions are keyword-focused. Follow prominent accounts in your niche to associate your profile with quality content.

Captured by Mitch Bozarth on Quora

• Follow Other People — Now should you go follow and un-follow a bunch of people that are interested in your niche? Ehhh… not really. It might help you get a few followers in the beginning but comes off more spammy than anything
• You should follow the biggest accounts in your niche that have great content

Pinterest itself and other users see that your account is somewhat associated those big, quality accounts and that you’re curating good content

• Pin Other People Pins — since you’re already following big accounts with good content it will be easy to find pins to repin
• You want to make sure you aren’t pinning spammy pins or pins that redirect to crappy websites

Captured by Mitch Bozarth on Quora

Focus on Quality Content and Pins:

Once your profile is set up, shift your attention to creating engaging content and pins.

• Quality Pin Image: Pinterest is visual, so invest time in creating appealing pin images. Pinterest suggests a 2:3 ratio or 600 x 900 pixels, but experiment with different sizes for variety.
• Multiple Pin Variations: Create multiple pin variations directing to the same URL. This increases the chances of repins and prevents spamming the same pin repeatedly.

[A Case Study] How a to create XXX Sales per Day on Etsy

I suggest creating multiple different variations of pins that go to the same destination URL

So for example, you could have 3–600 x 900 pins each with different images and different colors

Then you could have 2–600 x 1100 / 1200 pins, again… with different images and colors

That way you’ll have multiple different chances for people to repin your content AND you’ll be able to pin the overall URL more than just spamming the same exact pin over and over again

( this is one thing I didn’t really get in the beginning but is super helpful when driving traffic )

Quality Content Matters:

Regardless of the platform, quality content is key. Provide valuable content that addresses users’ needs or solves a problem.

To actually create the pin images you can use free software like Canva or if you’re on a mac… you can buy Sketch if you want more editing options. Using free stock images is fine but purchasing stock photos is better

• Encourage Sharing: Pinterest traffic thrives on shared content. Craft content that resonates with your audience and encourages sharing within the Pinterest community.

The real key to traffic from Pinterest is getting people to share your content

Once it starts getting shared, then you’ll start seeing the traffic you want but without quality content that helps the person that’s not going to happen

Obviously, some niches do better than others on Pinterest BUT… you can always angle your content so it works better with their users

A great example is the aHrefs example on this thread…

Instead of “A Data Driven Guide To Anchor Text”

They should have angled to something like “How To Increase Blog Traffic With Proper SEO”

or “How To Get 1,000 Pageviews Per Day From Google”

And if their content doesn’t fit with Pinterest they should create content that does

Now this applies to whether you’re sending traffic to your blog, linking directly to your affiliate links or other social media account

The final thing you want to focus on is being active and pinning often

Captured by Mitch Bozarth on Quora

• Group Boards — these can be a great place to get initial traffic on your pins and start the ball rolling

You will have to reach out to the group board owners and be invited… You won’t hear back from a lot of group boards at the beginning which is completely normal. Just keep track of who / when and keep reaching out

• Repin Your Own Content — just because you’ve pinned your pin once, doesn’t mean you can’t pin that same pin to a different board or group board

This is where having multiple different variations of pins comes into play… If you have 5 pins all going to the same URL, when they get a repin, now you have 10 different pins all going to the same place

Things start to multiple pretty quickly as other Pinterest users repin your content to their boards, which exposes it to their followers

This is how you can really drive a lot of traffic

• Pin Other Peoples Content — as I mentioned above when starting your profile, you should continue to pin other quality content and not just your own
• Make It Easy To Share — last but not least, you should make it very easy for people to share your content.

If you’re driving traffic to a blog you should have social sharing icons ( social warfare plugin for free ) and post one pin image in the post but also hide your other variations

You can hide pin images in a blog post with this code:

<div style=”display: none;”> Your Image Url </div>

Whether you selling e-commerce products or affiliate marketing with your blog, Pinterest is a great traffic source

Let me know what you think!

Pinterest — The Ultimate Strategy for Earning $917 a Day (New Approach)